March 11, 2020
Making Business Cards? Read This First
While they may seem to be a little old fashioned in the day of the Internet, business cards still have their place when it comes to letting people know about you and your company. After all, not everyone is going to be able to instantly remember a web address, so having your name, company, phone number, email address and URL in one handy place is going to put you ahead of the game. So, having decided to get your business cards, what should you be looking at doing next? First, you'll want to find a printer in your area. Having a professional printer that you can reach quickly and easily will help you when it comes to approving the cards before they're printed. Plus, it could save you time and money when it comes to collecting them.Professional printers will often be able to offer you a reduced price if you're having your cards printed in bulk. This could give you a huge savings, but it'll only be worth considering if you think you're actually going to use them all. What's the point in having thousands printed to save a few dollars if you're only ever going to give out a few hundred? Not everything that looks like a savings on paper is actually a savings in real life.Check with your printer about the design of your business cards. Some printers will happily help you design the cards for you, for the right price, whereas others will require you to have a design already made. Often the printers that require the design will have you take in a disk that has the design saved in a jpg or bitmap format. Another thing to watch with your design is that printers will often have a standard price for two colors and you'll have to pay extra for three or more colors.Always proofread your business cards. You should do this before you give the printer the details and if possible, before they do the actual printing. There's nothing worse than paying out a lot of money for business cards that have the wrong details - and the chances are, you won't get a refund.You may decide that you just want to print them out yourself. If you do that, you won't have any color restrictions, you can thoroughly proofread it yourself in advance, and you won't have to wait for other people's print runs to be completed before yours starts. However, if you don't have a high quality printer, it will show. You don't want to be handing out low quality business cards because that's the one thing the people you give them to will have to remind them of your company.If the business cards that are used to advertise you company are of a low quality, people may start to wonder if that applies to all aspects of your company. If you're looking to save some money by only printing what you need, then have a look at investing in a high quality printer and software package to create your business cards.If you can afford to spend a little extra to make sure it's done to a high standard, and have the pressure taken off of you, then consider getting a local printing professional to do it for you.
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